Topic: Books (12 posts) Page 2 of 3

Hershey Again

I know, here I am pushing the new book Hershey, PA again. But bear with me, as I have a reason behind this. BTW: It is printed, it is available and it is very very good. You should get one.

It is for sale at the Griffin Museum in Winchester, MA and also at 555 Gallery in Boston and through me by emailing me at: Neal's Email

This is a very important series in my career and the second of twelve books we are printing that showcase my series works in black and white that I made from 1981-2005. These are elegant small books, 7 inches square and are signed and numbered. They are $25 each plus shipping.

So, now that I have covered the necessaries, let me explain what I believe to be a new business model that is brilliant. Yes, I thought of it myself and no I am not a business person. I am an artist. But how can I put out these books, which I think are important, and not lose my shirt in the process? Print books, sell them and use those funds to print the next one, book after book. Yes, you need some up front funds,  but once the seed money is there, if you are successful in selling the books, you can perpetuate the run of all twelve by turning the funds made into printing the next book.

Let me give you some specifics. As a trial we printed 25 of the first book called Oakesdale, WA.

Big run, right? It sold out quickly, not surprising as we printed only 25 of them. It cost $715 to print using Blurb (an on-demand printer) and we made $625 in sales. Okay, a loss. But with Blurb  if you print more, over 50, you get a 25% discount. So, learning from my loss in the first one, we have now printed 50 of the Hershey book. 

Let me step aside here and address the issue of print quality. I have been making books now for a very long time and have made both traditional offset printing press books and many on demand books with many printers, (Apple, My Publisher, Blurb, Mag Cloud,etc). On-demand books have now reached a quality level that is very high.You have to keep the publisher's nose to the grindstone, however, in that sometimes a press run will come through too dark or the colors not right. You need to send them very good files and follow through to make sure they get it right. No one wants to reprint a whole run of books but occasionally they will need to do this. It is up to you to make this happen.

Is this a model for huge profit? Not so much. Is it an effective way to print several books, one after the other, as a way to get work out to a larger audience? Yes. Is it brilliant? Well, I might be a little biased but I will leave that decision up to you.

Downsides and drawbacks? Yes, Blurb's printing cycle takes two weeks and sometimes longer so there is no quick turnaround. Right now we are printing one or two first to see the book as a proof before committing to a bigger run. This is essential, at least in my case. Each time we do this we catch mistakes in the first run that we can then correct before printing many copies. Add another two weeks or so. Blurb's shipping costs are very high, I believe as a way to make more. And finally, they package poorly, sending the books in cardboard that barely makes it to its destination.

Finally, we now have a design "template" that we can plug the photographs into. This streamlines the design process and makes the design coherent through the run of the twelve books we plan. 

In conclusion, here I am blogging away, revealing all my secrets and my business acumen. Yeah, right. At any rate, my hope is that this might spur you on to use the idea for your own photographs you want made into books. Lastly, we are starting to work with a local printer to see if we can get the same high quality we had with Blurb but for less cost. Trying to buy local. Stay tuned.

Topics: Books,Black and White,Analog,Vintage

Permalink | Posted February 7, 2017

Shoot What You Love

Friend, colleague and former classmate Henry Horenstein has a new book out.

The book "Shoot What You Love"uses photographs from Henry's huge archive of his career's work and surrounds them with stories about the places, the people and the circumstances behind his pictures that are relevant, humorous, poignant and that deepen our understanding of this superb contemporary artist.

Henry and I were unique in that we we had our senior year as undergraduate students at Rhode Island School of Design together and then continued on for two years of graduate studies. That means I've known Henry since 1969! Long time.

If you don't know Henry's work, then you're in for a treat. The title "Shoot What You Love"  is the advice one our teachers, Harry Callahan, gave Henry in class one day. Henry had said that he didn't know what to photograph. Harry replied that if Henry shot what he loved, even if the pictures weren't any good, he would have a good time. Henry took this to heart as this is what he's done his whole career.  Country and western musicians, baseball, horse racing, stock car racing, burlesque, fish in aquariums, nudes, his family; a wide variety of interests, obsessions and preoccupations are topics for Henry with his camera.

Excuse the hyperbole but Henry Horenstein is one of the greats. With a lifetime  drive, Henry's an extensive traveler while holding a position as a professor at RISD in Providence. Callahan often taught us by example and it's a lesson Henry learned well. We knew that when he wasn't in class chances were pretty good he'd be out shooting or printing in his darkroom. Hell, we often saw him on the streets in the city walking with a camera around his neck. 

Any of these look familiar? Perhaps you studied  photography with one of these as your textbook. Henry is the author of over thirty books.

The new book?  Thick with pictures and content and a great teaching tool about what makes an artist tick with insight into where ideas come from. 

From "Racing Days" by Henry Horenstein

After attending a recent lecture last month by Henry in Boston to announce the new book, a friend and I got to talking about Henry's work and career. We noted that Henry embodies much of what many of us hold dear to our discipline. Independent and unclassifiable, he works at his own projects with determination and devotion, while being warm, outgoing, funny and affable. Henry clearly loves what he does. This is truly an exceptional photographer and artist and "Shoot What You Love" gives us access to the pictures, the stories behind them and shares the experiences and wisdom of a career's worth of photographing. 

"Shoot What You Love" by Henry Horenstein: not to be missed.

"Shoot What You Love" 208 pages, hardcover, $40 available Amazon, etc.

Topics: Books,Review

Permalink | Posted December 29, 2016

The Americans by Car

No, this isn't a story about a road trip through the US.

The Americans by Car is a new book of photographs by Karl Baden.

When Karl makes pictures he has a way of homing in on something and doing it for a long time. For instance he has made a picture of his face every day for thirty years. I think he has been making photographs behind the wheel of his car for a long time as well. Karl is a Boston-based photographer of long standing and teaches at Boston College.

This small book with few words relies on that amazing ability some photographers have to make pictures before thought and consciousness interrupts to ruin things. This is instinctual work and, I would assume, hugely quantitative to get just a few that work. Baden is also a sequencer in that a given picture will set you up for the next, let you out in one and pull you back in for another.

Of course, the title refers to Robert Frank's seminal look at the USA made in the 50's called "The Americans". Karl pays frequent homage, using American flags liberally, just as Frank did. Also, this review comes at a fitting time as Nathan Lyons died last week at 86 years old. Lyons was one of the founders of the Society for Photographic Education (SPE), the founder of the Visual Studies Workshop in Rochester, NY and the author of several books, the most significant to me, named "Notations in Passing" which is perhaps the foundation for the way that Karl works in his own book "American  by Car". Lyons and Frank were both engaged in being out in the world, on the street, inside a bar of cafe. 

Baden's working structure is quite different, however, just as the time is different and the country hugely different. He is always in his car, frequently we see the window frame acting as a frame within the frame. We also often see his rear view mirror pushing us back behind where we are looking, almost as though we are looking over our shoulder at another time, another perspective. 

I particularly like the off handed and informal approach, as though the picture gets made so quickly design and composition take second tier.

Of course, those photographs by Lyons and Frank were in black and white and Karl's efforts here are in color. I can't imagine The Americans by Car being anything but made in color as the photographs make distinctions, analogies and comparisons that rely on color to be effective. 

Karl Baden's work here lies firmly in the tradition of street photography but relies on his unique perspective, and the protection it affords, of being made from in his car.

Friend and colleague Elin Spring also reviewed the book: here.

The book is a superb look at our county in the current times.

The book is for sale from Karl at: 

and costs $42. 

Highly recommended.

Topics: Books,Color,Review

Permalink | Posted September 5, 2016

Simply Elegant

Last winter I got a request from Aline Smithson (Lenscratch) to contribute to a Kickstarter project to help fund her new book Self & Others. I didn't hesitate.  Although I have never met Aline, she has written frequently about my work, written  pieces about various shows over the years and done her part to promote my photography (here).  I believe it is safe to say that Aline is Lenscratch, the daily blog about photography and photographers. Hers is a widely read and important blog as many follow it to hear what is good, what is new and to see who deserves attention. And here she was asking for my support. Quick Pro Quo. 

So I threw some money into Kickstarter to show my support and promptly forgot about it. But I returned from being away recently to find a cardboard box and in it her new book.

This is what it looked like before I opened it:

(note the sticker holding the blue tissue paper wrapper closed)

with a card on top that said:

While it is always nice to receive a book I had little idea what to expect. But looking at it sitting there, before I opened it, I could tell I was in for something special.

When was the last time you saw gold leaf on the edge of the pages?

I opened it up to find that Aline had signed itand that my friend and museum director Paula Tognarelli had written the introduction

and to find that the book was arranged in sections in the most beautiful colors,

with a rich reddish orange at the start and the end.Now this would all be for nought if Aline's photographs weren't good but they are, in fact they're exceptional. Why aren't I showing you her actual work? Because it would do a disservice to her photographs to see them in this format, tiny little thumbnails on your smartphone. You will need to get this book yourself to see them. But trust me when I say they are exceptional: beautiful and profound but also funny and poignant.

What a pleasure; a book created with real care, beautifully printed, made to be delightful, sensual, colorful, lasting and something to treasure. So wonderful. 

Forgive me for going off topic slightly here but I need to speak about community and being within one. Although art photography has become very large there is the sense that we are united within a single discipline and at times need to support each other in the endeavor. Besides quid pro quo there is a need for this kind of mutual support. Without it we will have competing interests, one upmanship and back stabbing. That's why it is importsnt to go to a colleague's opening, a friend's book signing, an artist talk. To show your support and to continue your membership in a community as things can be very lonely and unforgiving if you don't. And, after all, wouldn't you like to see people coming to your event, showing their support for your work and for your efforts? Quick Pro Quo.

BTW: Aline Smithson's work will be shown at the Griffin Museum of Photography in May 2016.

Want to get this lovely book? Go here

You won't regret it.

Topics: Books

Permalink | Posted September 30, 2015

Above Book

This is a reissue of a blog I wrote a while ago that was up on the site briefly, then replaced by another one.

In this post I will write  about one of my books, called Above. And how it is marketed, or isn't.

It's a really good book (modest aren't I?). It is aerial photographs of Martha's Vineyard, designed once again by the incredible Andrea Greitzer and printed beautifully. Maybe it's our best on-demand book yet but it's also got a problem. Actually all the on-demand books I've done have a problem. Because of my "no compromises" philosophy, which when wedded with my wish for these books to be large makes them too expensive. Even taking advantage of My Publisher's (the company that prints these books) seeming to always have sales or discounts, the cheapest of the books cost me about $75. So, yes, a little pricey but a great book. This all works okay if I sell them at no profit. Lately I've been selling them at $80 or $85 to at least cover shipping. Worth it? Yes, in that I am putting them into the hands of people that want them and appreciate them. This is one of those times where I do something for the "greater good". Meaning the greater good of getting my books into the hands of people who want them.  The sale of the books is also good for my career. Making money? Not so much.

But all this falls apart when you ask a bookstore to carry one of these books. Why? Because they can't put one on their shelves unless they make something and if you know anything about retail sales of books you know that a 100% markup is pretty standard. So now, in this case we are talking about a $75 book going for $140. Yup, that's exactly right.

Case in point: 

When I was on the island in early May I took the Above book to the two largest book retailers on the island. At Bunch of Grapes in Vineyard Haven I was asked to leave it overnight so that the buyer could take a look at it. The next day when I picked it up I was told by the buyer that it looked like a very nice book. When I asked him if he'd looked at it he admitted that he hadn't but that he thought the cover looked good. Clearly they weren't interested and, after that, neither was I. I then took it to Edgartown Books where I was also asked to leave it overnight. The next day I met with the owner Susan Mercier who said that she liked it very much and that she wanted to carry it. We discussed the price and she said that it should sell for $140. I said that I didn't think it would sell costing that much and she said, "you don't know my customers." She was right. It is selling, sitting behind the cash register where the higher end books are on display.

Okay, a modest success up against a track record of significant failure. I know, that is a little harsh and it is important to state I have no regrets about the books I've made. But perhaps there is a new paradigm that can serve in this world of on demand publishing. Next up we will try a few books, smaller in size and in number of pages  and therefore cheaper, that address specific series. They might be slipcased so that when on a shelf there are several sitting side by side in a box. If this sounds like a good idea and you are a publisher and are interested in taking this on, please get in touch. 

Will this be a sell-out success? First of all in the on demand publishing world there is no sell out as there are no real editions, unless you arbitrarily establish one. Secondly, I would be surprised that in this scenario I would make any money. I would hope to break even.

All those years I ran a photography program at Northeastern I was often accused of being too centered on photography, wanting improvements, resources, faculty, staff, etc. for Photography and not caring enough about the rest of the Department which was Animation, Graphic Design, Video, Art History and Multimedia. I developed several defining  phrases while there and one of them that has withstood the test of time was, "if you're not moving forward, you're moving backwards". I believe that applies very well here too in terms of books of my work.

We will continue to move forward.

Topics: Books

Permalink | Posted October 1, 2013